LeEco

Branding product launch video ad

We helped LeEco Group, a leading Chinese streaming video company, create two launch ad videos for their innovative products: the uMax120 TV and VR equipment. I was fortunate to contribute as a Creative/Art Director, working with a talented team to craft compelling visuals that showcased the cutting-edge technology and immersive experiences these products offer.

Super TV uMax 120

my role: Creative/Art director; Copywriter

For the uMax120-inch TV launch video, I was the Creative Director, overseeing the team to bring the project to life. The concept of the video was inspired by Buddhist philosophy in traditional Chinese culture, using the ideas of "the intangible illustrating the tangible" and "emptiness conveying reality" to highlight the vastness of the large screen. The video was a great success throughout the launch period.

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LeVR COOL1 Headset

my role: Art director

We helped one of China’s leading streaming video platforms create a product launch ad for its first virtual reality headset, the LeVR COOL1. As the Art Director and a key creative on the team, I played a central role in developing the concept and bringing the product launch video to life.